Dreamed wheels of every rider? Stiff, light, long lasting and good looking. Most of us would say so. Stiffness and lightness is subjective. You consider wheels as light and stiff until you come across lighter and stiffer ones. This is exactly what has happen to me, when I came across carbon spokes for the first time. My definition of top notch wheels changed dramatically and all wheels I had in my hands with steel spokes didn't feel that stiff anymore...
